News

What's new at Loyal

Updates from across Publishing and Exchange.

The Invisible Tax on Your Media Buy

Every layer of the programmatic supply chain quietly skims your media dollar. A direct-to-supply model puts that margin back into working media.

Not mobile-first. Not TV-first. The future of the exchange is household-first.

CTV-only buys win the room but stop short of the sale. Pairing the big screen with mobile recovers the ROI left on the table.

How StreamConvert reframes connected-TV advertising around relevance and results, not just reach.

Why modeled, privacy-safe signals can outperform personal identifiers for advertisers.

What happens to reach and outcomes when connected TV and mobile work as one plan.

Fragmented device buys leak budget. A coordinated approach closes the gaps.

The competitive dynamics reshaping connected TV and what they mean for publishers.

Why measuring connected TV is hard, and how context restores clarity.

Utility and lifestyle apps are quietly driving the next wave of in-app demand.

How advertisers are winning in 2025 by targeting the moment instead of the person.

Pairing privacy-first principles with contextual targeting across the living-room screen.

Whether you buy media, publish apps, or want to join the team, we'd like to hear from you.

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