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Loyal Exchange

CTV+Mobile, connected at the household level.

Contextual and behavioral advertising that balances publisher revenue, advertiser results, and privacy. Household-level resolution, no PII.

Loyal Exchange connecting CTV+Mobile at the household level

Loyal Exchange network supply

Apps & CTV channels
0K+ Apps & CTV channels
Monthly requests
0B+ Monthly requests
Global monthly users
0M+ Global monthly users
SDK integrations
0+ SDK integrations

Built for both sides of the marketplace

Whether you have inventory to monetize or audiences to reach, there's a path for you.

Looking for additional demand partners?

For publishers

Loyal is a contextual exchange built to bring publishers direct agency and brand demand, at higher CPMs. We enrich the bidstream with AI contextual signals and household-graph data to improve targeting, performance, and efficiency.

  • Premium direct demand from top agencies and brands
  • Higher CPMs driven by contextual relevance and household-level data
  • Better fill through smart targeting and dynamic inventory matching
Publisher solutions

Exploring new CTV or app supply?

For advertisers & agencies

The Loyal Exchange combines premium CTV and app inventory with contextual keyword signals and a privacy-safe household graph that aligns behavior with context, so you can reach relevant audiences in more effective, privacy-safe ways.

  • Premium media access across CTV and apps
  • Contextual enrichment with category and keyword signals
  • Privacy-safe household graph that aligns behavior with context
  • Bring your own data at no cost
  • Efficient, competitive pricing on premium inventory
Advertiser solutions

Our founders are CTV+Mobile pioneers

Two decades building the ad platforms the industry now runs on.

  1. 1999

    Lightningcast

    Among the first streaming-video ad servers, foundational to today's CTV advertising. Acquired by AOL.

  2. 2002

    Avesair & Enpocket

    Among the first mobile ad servers, serving AT&T, Nokia, MSN, and USA Today. Acquired by Nokia and InPhonic.

  3. 2005

    Verve

    Created the location-based mobile ad category, connecting impressions to real store visits. 18 patents. Acquired by MGI.

  4. 2008

    AP News

    On stage with Steve Jobs at the App Store launch with our app, AP News.

  5. 2020

    Loyal

    Built a global CTV+Mobile publisher across a portfolio of owned and operated apps.

  6. 2025

    StreamConvert

    Launched unified CTV+Mobile household targeting.

Why partner with Loyal

Direct supply, full data, contextual precision

Behavioral signals and clean methodology, built on global IAB standards.

Direct & transparent supply

  • 100% transparent path with ads.txt and app-ads.txt enforcement
  • 620K+ apps and CTV channels across the network
  • SPO-ready, direct and O&O supply only

Full-stream data access

  • Shares the entire exchange view, not just wins, for modeling
  • Persistent IDs: ADID plus hashed IDs for cross-device
  • Metadata: precise geolocation, device OS, carrier signals

Contextual precision (IAB 3.1)

  • Semantic NLP engine for granular IAB 3.1 signals
  • Granular targeting, from Food to Southeastern European cuisine
  • Content vectors: studio-grade versus user-generated

Behavioral audience boost (IAB 1.1)

  • Household graph covering ~82% of US households
  • Privacy-safe, real-world and real-time signals, no PII
  • Dynamic, permissioned audiences at scale

Interoperability

Global IAB standards, zero custom mapping.

Privacy-first

Built for the cookieless future on IAB 3.1 and SDA frameworks.

Open data partner

Ready to share under-the-hood data for better models.

Supply to demand in four moves

Every request is enriched and matched, then delivered with proof.

  1. Supply

    Owned, operated, and direct apps plus CTV channels bring first-party inventory at scale.

  2. Enrich

    Every request is enriched with contextual and privacy-safe behavioral signals.

  3. Match

    AI contextual keywords match each impression to the most relevant demand.

  4. Deliver

    Partners get performance with full transparency and live analytics.

RelevantAds: context plus real-world behavior

Audience segments built from Loyal's AI-powered CTV+Mobile household graph.

  • Fitness & Health Enthusiast
  • Automotive DIY & Repair
  • On-the-Go Dining
  • Fine Dining & Romance
  • Adventure & Travel
  • Tech, Gaming & Gadgets

Connected to the partners that matter

Loyal Exchange integrates with 40+ leading demand and supply platforms.

See all partners
  • The Trade Desk
  • Google Ad Manager
  • Meta
  • TikTok
  • AppLovin
  • Unity
  • AdMob
  • InMobi
  • Mintegral
  • Vungle / Liftoff
  • Chartboost
  • MNTN
  • Vibe
  • tvScientific
  • Sabio
  • BIGO Ads
  • Magnite
  • PubMatic
  • BidMachine
  • Verve
  • Plex
  • Fawesome
  • Future Today
  • Alarmy

Let's talk about your 2026 campaigns

Bring the hardest cross-screen measurement problem on your 2026 plan. We'll walk through how StreamConvert can help.

Let's Talk

Ray Green

COO, Loyal

ray@loyal.app

Vic Gausepohl

GM Marketplace

vic@loyal.app