Context & behavior
Ads run next to highly relevant content, and Behavioral Boost helps you reach your audiences.
Loyal Exchange / Advertisers
The future is contextual.
Content that connects. Ads that deliver.
Content that connects. Ads that deliver.
Premium publishers
Clean, transparent access to 620K+ premium apps and CTV channels globally.
Consumers love it
65 to 70% of consumers prefer contextually relevant ads over non-contextual ads.
93% of agencies plan to increase contextual spend in 2025 to 2026. The US contextual advertising market was about $56.4B in 2023, growing 12.4% a year through 2030 (Grand View Research).
Flexible targeting
Five ways to reach the right audience in the right context.
Real-time context
Reach users on the apps and channels they are using right now.
Behavioral audiences
Target users based on past viewing habits and interests.
Vertical solutions
Deliver ads to users in specific locations or visiting places.
Bring your own data
Use your existing customer data for more precise targeting, at no cost.
Third-party data
Audience segments built on intelligence from leading data providers.
Context meets AI
Scale and data are the key to more keywords. Loyal AI contextualizes every channel and app, scores and grades each one, then enriches the bid stream with highly relevant keywords.
4 to 5x more keywords per bid request, improving audience options and ad relevance.
Contextual keyword clusters
- AI clustering groups apps and channels by similarity
- Keyword precision scores contextual relevance
- Smart expansion adds the closest content matches
- True context reaches audiences where they connect
Behavioral audience boost
- Household graph covering ~82% of US homes
- Privacy-safe signals from real-world, real-time behavior
- Dynamic audiences for real-time targeting at scale
- Trusted context reaches users where they engage most
Packages built for brands
Premium media, contextual and behavioral audiences, efficient and competitive CPMs.
CTV packages
SVOD, Prime, Core, and Value tiers across premium streaming inventory.
In-app packages
Premium video, balanced video, interstitials, and banners across top apps.
Core audiences
Parents and families, multicultural, Gen Z, affluent households, and more.
Vertical solutions
Retail, CPG, QSR, pharma and healthcare, telecom, and regulated (21+).
Managed services available: simple setup for DSPs and agencies, with ad trafficking, performance insights, pacing, and optimizations.
Representative access across premium SVOD, FAST, news, and sports inventory. Available inventory varies by campaign and region.
Activate your audiences
Premium media, contextual plus behavioral targeting, measured with transparency. Let's plan your next campaign.
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