Cross-screen identity, privacy by design.

Household identity graph

• Residential IP-based household mapping
• CTV impression captures a hashed IP plus timestamp
• Mobile devices from the same IP matched within 24 hours
• Grouped into a non-reversible Household ID (HHID)
• 90-day activity-based persistence
• No PII, no fingerprinting, fully compliant (GDPR, CCPA, ATT)

AI contextual engine

• Ingests CTV metadata, app taxonomy, and session context
• Graph-based ML clusters content into live keyword groups
• Keywords scored 0 to 100 by relevance
• Injected into the bidstream in roughly 200ms
• Campaigns align to content, not users

Privacy framework

We use

• First-party publisher data
• AI contextual signals
• IP-based household graphs

We don't

• Third-party cookies
• Cross-site tracking
• Selling or sharing user data

Opt-out removes households within 72 hours.