Company

Building a scaled global media company.

Loyal is a CTV+Mobile publishing platform. We own and operate apps across iOS and Android, and the AI ad technology that powers them lives in the Loyal Exchange. Three engines, one flywheel. Our mission: become a top-50 global app publisher and media company.

The Loyal team in conversation at the office

Owned & operated apps: 2,000+ Owned & operated apps
Monthly users: 1.5M+ Monthly users
Monthly ad impressions: 200M+ Monthly ad impressions
Years combined team experience: 200+ Years combined team experience

Three engines, one flywheel

Mobile & CTV app portfolio

Owned and operated apps across iOS and Android, spanning sports, news, health, gaming, and utilities.

Loyal Exchange

The AI ad technology that monetizes our inventory and our partners', across CTV+Mobile.

AI user acquisition

The Loyal Growth Loop finds each app's most efficient path to profitable growth.

Leadership

The team that founded Verve Group, a publicly listed top-5 global mobile app SSP.

Tom Kenney

CEO

Founded Verve, a top global mobile ad platform (300M MAUs, 400B impressions). Led $1B+ in career transactions, M&A at Nokia, and venture investing at BlueRun Ventures.

Ray Green

COO

Internet sales and operations leader and mobile app expert. Built and managed monetization for 15,000 apps and built Verve's self-serve platform and enterprise sales team.

Jonathan Spooner

CTO

Seasoned technology leader. At Verve and Veoh, built ad systems with location and audience targeting reaching 300M monthly users across 10TB of data.

Vic Gausepohl

GM, Marketplace

General manager of the Loyal Exchange. Vic owns the relationships and revenue on both sides of the marketplace, from publisher supply to agency demand across CTV+Mobile.