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CTV+Mobile publishing platform

Loyal is a CTV+Mobile publishing platform.

2,000+ owned and operated apps across iOS and Android, plus the ad technology connecting publishers and demand partners in the Loyal Exchange.

Owned & operated apps
0+ Owned & operated apps
Monthly users
0M+ Monthly users
Monthly ad impressions
0M+ Monthly ad impressions
Years combined team experience
0+ Years combined team experience

Two pillars. One company.

Every Loyal product lives under Publishing or Exchange. Together they own the supply and connect it to demand.

Loyal Publishing

The CTV+Mobile publishing platform at the core of Loyal: owned apps, CTV channels, and the engine behind them.

  • 2,000+ owned and operated apps across iOS and Android
  • Sports & News, Health & Fitness, Gaming, Utilities, Photo & Video
  • Publishing tooling for monetization, retention, and growth
Learn more

Loyal Exchange

The ad technology connecting Loyal's publishers and demand partners across every app and CTV impression.

  • Per-request contextual enrichment across app and CTV supply
  • Privacy-safe behavioral signals, no fingerprinting
  • AI contextual keywords with performance and full transparency
Learn more

Loyal Exchange connects to leading demand and supply partners

  • The Trade Desk
  • Google Ad Manager
  • Meta
  • TikTok
  • AppLovin
  • Unity
  • AdMob
  • InMobi
  • Mintegral
  • Vungle / Liftoff
  • Chartboost
  • MNTN
  • Vibe
  • tvScientific
  • Sabio
  • BIGO Ads
  • Magnite
  • PubMatic
  • BidMachine
  • Verve
  • Plex
  • Fawesome
  • Future Today
  • Alarmy
  • The Trade Desk
  • Google Ad Manager
  • Meta
  • TikTok
  • AppLovin
  • Unity
  • AdMob
  • InMobi
  • Mintegral
  • Vungle / Liftoff
  • Chartboost
  • MNTN
  • Vibe
  • tvScientific
  • Sabio
  • BIGO Ads
  • Magnite
  • PubMatic
  • BidMachine
  • Verve
  • Plex
  • Fawesome
  • Future Today
  • Alarmy
Loyal Exchange

How the Exchange works

Supply meets demand in four moves, with relevance and transparency at every step.

  1. Supply

    Owned, operated, and direct apps plus CTV channels bring first-party inventory at scale.

  2. Enrich

    Every request is enriched with contextual and privacy-safe behavioral signals.

  3. Match

    AI contextual keywords match each impression to the most relevant demand.

  4. Deliver

    Partners get performance with full transparency and live analytics.

Contextual and behavioral, together

A marketplace that pairs page-level context with privacy-safe behavior across app and CTV.

Privacy-first by design

Household-level resolution without PII. No cookies, no fingerprinting, no cross-site tracking.

Direct and transparent

Full ads.txt coverage and full-stream data access, not just the wins.

Estimate your reach

Move the budget to see roughly how far it travels across Loyal app and CTV inventory.

$25,000
$1k $250k

Estimated impressions

0

per month

Estimated unique reach

0

people per month

Illustrative estimate only. Figures use sample delivery rates and are not a quote or a guarantee. Real rates are confirmed during planning.

Proof

StreamConvert outcomes

Pairing a CTV buy with mobile companion impressions, measured against CTV-only.

90%

of CTV households retargeted on mobile

2.5x

higher conversion vs. CTV-only

40%

lower CPA vs. mobile-only

Source: Loyal platform data. Results may vary by campaign.

Let's build what's next

Whether you buy media, publish apps, or want to join the team, we'd like to hear from you.

Let's Talk