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StreamConvert

One buy. Two screens. Same household.

A CTV buy with free mobile companion impressions, unified to the same household and measured as one campaign.

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A TV and a phone connected to the same household, unified by StreamConvert

A CTV buy with free mobile companion impressions, unified to the same household and measured as one campaign. Up to 10x campaign data and sales attribution versus CTV alone.

90%

of CTV households retargeted on mobile

2.5x

higher conversion vs. CTV-only

40%

lower CPA vs. mobile-only

Source: Loyal platform data. Results may vary by campaign.

How it works, end to end

  1. 1

    Target relevant households

    Contextual and behavioral audiences resolve to the household graph. No device IDs required.

  2. 2

    Run premium CTV

    Creative serves on brand-safe streaming inventory across news, sports, lifestyle, and family.

  3. 3

    Add a free mobile companion

    The same household receives mobile impressions across Loyal O&O and premium apps, at no additional CPM.

  4. 4

    Measure as one campaign

    Exposed households match to visit, booking, or purchase data through a clean room.

How StreamConvert works

Household identity graph

  • Residential IP-based household mapping
  • CTV impression captures hashed IP plus timestamp
  • Mobile devices from the same IP matched within 24 hours
  • Grouped into a non-reversible Household ID (HHID)
  • 90-day activity-based persistence
  • No PII, no fingerprinting, fully compliant (GDPR, CCPA, ATT)

AI contextual engine

  • Ingests CTV metadata, app taxonomy, and session context
  • Graph-based ML clusters content into live keyword groups
  • Keywords scored 0 to 100 by relevance
  • Injected into the bidstream in roughly 200ms
  • Campaigns align to content, not users

Privacy framework

  • We use first-party publisher data, AI contextual signals, IP-based household graphs
  • We do not use third-party cookies, cross-site tracking, or sold user data
  • Opt-out removes households within 72 hours

~82%

of US households

250+

premium CTV channels

650K+

mobile apps

210

US DMAs covered

What StreamConvert is, and isn't

It is

  • Incremental reach on independent inventory
  • A complement to walled-garden and O&O media
  • Privacy-safe: no PII, ATT, GDPR, and CCPA aligned
  • Measured end to end through a clean room

It isn't

  • Inventory on walled-garden-owned properties
  • A replacement for walled-garden buys
  • Built on PII or cross-site identity
  • A data broker. We do not sell consumer data

StreamConvert complements, never replaces, first-party media. It uses IP-based deterministic household mapping and real-time AI contextual analysis, without tracking individuals.

When to reach for StreamConvert

Pre-visit awareness

Reach new-DMA and multicultural households ahead of a launch, opening, or destination visit.

Upsell and packages

Grow signature experiences and bundles with cross-screen sequencing to the right households.

Incrementality tests

Clean-room-measured lift studies that prove cross-screen impact against CTV-only.

Designed for: Auto Retail QSR Home Services Insurance

Let's talk about your 2026 campaigns

Bring the hardest cross-screen measurement problem on your plan. We'll show how StreamConvert can help.

Let's Talk