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We Acquire Apps

At Loyal, we are creating a premier platform as a scaled consolidator of mobile apps. Acquiring profitable, stable, growing apps, and scaling app revenue.

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What makes a loyal app?

We are selective about the apps we acquire, focusing on apps that deliver great user experiences. We are looking for apps in the following categories: Health & Fitness, Photos & Video, Casual Games, News, Sports, and Utilities. We use a proprietary 150-point assessment method that includes a variety of analysis points, such as:

Quality Coding
Unique Positioning
High User Engagements
Strong Retention
Growth Potential

EVALUATE & ACQUIRE

1
Artificial Intelligence
  • We leverage our robust database with proprietary data science techniques and machine learning to identify app publishers that meet our minimum requirements
  • Category focus: video and photo editing, health and fitness, casual games, news and sports, phone utilities
2
Analyze & Acquire
  • Perform comprehensive due diligence on high-quality apps and portfolios that demonstrate high-growth potential at global scale
  • Acquire apps, prioritizing a diversified portfolio with high user engagement and retention, and healthy margins with room to grow
3
Onboard & Optimize
  • Apply our 150-point assessment to accelerate platform onboarding and inform a specific and relevant growth program for an individual app and app portfolios
  • Welcome new team members who join us through acquisition, celebrating their past successes and empowering their future growth

Acquisition Process Timeline

THE APP GROWTH PLAYBOOK

We grow your app by applying our unique Double, Double, Double Strategy.

Double The
Monthly Users
Double The Revenue
Per Person
Double TheUser Engagement

This is achieved via a variety of mobile app monetization strategies and techniques, including yet not limited to:

Subscriptions – many layers
In-App Advertising – esp. video
Cross-Promotion
Research Surveys
In-App Purchases
App Store Optimization
Sponsorships
Affiliates
15+
Minutes Per Day Engagement Per Day
600+
Apps Acquired
150M+
App Downloads To Date
2M+
Monthly Active Users
200K+
Annual App Downloads
15+
Engagements Per Day, Per User
“Working with Loyal on the sale of our Slow Motion video apps was a smooth and efficient process.  The team is knowledgeable, responsive and easy to work with.  I’m confident they will continue offering a great platform for publishers looking to sell their assets to a respectable firm."
Chad Mureta, Founder of Slo Mo
Itamar Rogel
“As we have gotten to know the Loyal team during this process, we have been impressed by their plans and abilities to move our apps forward. We are excited to work with them to drive more success.”
Itamar Rogel
,
Co-CEO and Co-Founder of NewsFusion
Chad Mureta
“Working with Loyal on the sale of our Slow Motion video apps was a smooth and efficient process. The team is knowledgeable, responsive and easy to work with. I’m confident they will continue offering a great platform for publishers looking to sell their assets to a respectable firm."
Chad Mureta
,
Founder of Slo Mo
If you’re looking to sell your app, we’d love to speak with you!

If you’re looking to sell your app, we’d love to speak with you!

Let's Talk